Brand naming
An invented name is not a random name. The ones that feel like real words follow patterns strict enough to write down: vowel rhythm, consonant clusters English actually uses, and a join between parts that does not make a reader stop.
These guides are about that craft — judging whether a made-up name is sayable and spellable, deciding how long it should be, working through the transformations that produce candidates, and keeping a system when one product becomes several.
3 guides
What makes an invented name easy to say and spell
Why some made-up names feel like words and others feel like passwords — vowel rhythm, consonant runs, the joins between parts, and the spelling decisions you make for the listener.
10 min read
50 ways to turn an ordinary word into a brand name
Fifty edits — openings, endings, vowels, consonants, expansions, compressions, semantic and phonetic moves — and how to keep an invented name from sounding random.
9 min read
How to build a naming system for multiple products
When one product becomes several, naming becomes architecture. The four structures, how to choose one, and how to write rules that survive the next launch.
8 min read
All guides — or open the generator and try a word you already like.