Business naming
Naming a business is a different job from naming a domain. The name has to survive a phone call, a registry search, a trademark database and a customer trying to recommend you from memory — and only one of those is affected by what is available to register.
These guides cover the decisions in order: how to generate candidates that are not just random syllables, whether the name should explain what you do, and how to find out who is already using it before you print anything.
3 guides
How to brainstorm business names that are not random
A structured way to generate business names — brief, territories, seeds, controlled variation — plus how to make a new name sound established, and how to know when to stop.
8 min read
Should your business name explain what you do?
Descriptive names buy instant clarity and cost you room to grow. How to decide which trade suits your business — and why the answer depends mostly on how customers find you.
8 min read
How to check whether a business name is already taken
Nine places to look before you build a brand around a name, why two companies can sometimes share one, and where a founder's own research stops being enough.
8 min read
All guides — or open the generator and try a word you already like.