Startups & SaaS
Software names carry an unusual load. The same word has to work as a company, a product, a subdomain, an email domain, an app-store listing and a sentence a customer says to a colleague — often before anyone knows exactly what the product will be.
These guides handle the software-specific cases: naming a startup when the obvious .com is taken or when the product is still moving, finding a short .com for a SaaS, and avoiding the two traps that date a name fastest — putting the category word in it, and putting the technology in it.
4 guides
Naming a startup when the perfect .com is taken
Keep the brand and change the address, or the other way round — plus how to name a company whose product you cannot yet describe, and test it against futures that have not arrived.
7 min read
How to find a short .com name for a SaaS product
From a plain description of what your software does to a shortlist of available .coms — including why category words fail, and the two tests only B2B names have to pass.
7 min read
How to name an app without putting "app" in the name
Why the word adds nothing, what to name instead, and the five places an app name must survive: the icon, the store listing, a notification, a voice assistant, a recommendation.
8 min read
How to name an AI startup without sounding like every other one
Why AI names converge on the same dozen patterns, what putting the technology in the name costs you later, whether to use .ai, and how to name the job instead of the model.
10 min read
All guides — or open the generator and try a word you already like.